Why so (not at all) serious?

Like his previous film 'Super Size Me', Morgan Spurlock's latest joint 'Where In the World is Osama Bin Laden?' begins with a little preamble, before Morgan walks down the street, shouts the title of the film, and then the opening credits roll.

Like 'Super Size Me', this film is carried by Spurlock's amiable personality.

Like 'Super Size Me', this film has a pretty obvious message that you don't need to sit through an hour and a half of film to figure out.

Unlike 'Super Size Me', this film is a load of balls.

Look, Morgan. You're a nice guy. One time we shared a cab at SXSW, after that Craigslist documentary. The sociological experiment stuff worked well before, and it's pretty good on your TV show. But this is a issue that's really serious. You can't say "maybe [Osama]'s a 9ft tall bionic ninja with x-ray eyes and the power of flight" immediately after showing him dancing to MC Hammer. You can't talk about how the U.S. has historically supported dictatorships and illustrate it with gaudy cartoons, over a rap music background. You can't use videogame graphics, or an animation of Bin Laden as a fast food worker. You sure can't keep referring to him as "OBL".

You can't tackle an issue as important as this and not tell me anything new.

There is some good here, though, guys: there's a training sequence at the start that's equal parts intense and paranoid. I thought it was kind of cool that the Doctor from 'Super Size Me' is still his doctor, and after freaking out in the last film, he doesn't bat an eyelid when Spurlock says "I'm going to look for Osama Bin Laden" as if it's nothing. That's about it.

Framing the film around the imminent birth of his first child is clumsy, and the shots of his wife, back home in New York don't sit well with all the (sort of) politicking. The tone was all wrong. This film was all wrong.